- Educate and inform on the key facts and issues of global warming. Create discussion on the issue.
- Entertain by creating an engaging narrative to immerse hook audience into the piece and as a bi-product the issue.
- Puzzle audience leaving a collection of clues to see if they can unpick the reality of the piece.
- Question the notion of what installations are and can be by combining video found footage and found objects.
- Challenge issues of representation in documentary and creating an ecstatic truth where the facts are real but the characters and narrative are a faction.
- Question the notion of fake news that is ever present in todays media.
THE FOUND FOOTAGE REEL
I have finally completed editing all of the individual parts of the reel for all of the "found footage" films that make the complete video reel for the exhibition. They are all ordered as I had been planning and nave a linear narrative flow. I wanted to make them look like separate pieces on the reel so added 2 seconds between each piece of content. They have also been edited down since version 1 which ran to over 19 minutes. Now with spaces and titles at the start and end of the reel it runs to 16:22 minutes.
The video reel comprises of all of the following elements.
1: Title card saying what the content is on the reel
2: Local TV news piece. 4 mins
3: Online manifesto 1. Introduction and back. 49 secs
4: Online manifesto 2: 2:15 mins
5: Documentary/Interview 9:25mins
6: Online manifesto 3. Call for action. 1:38 mins
7: Title card saying that Ben Wright has gone missing again.
TOTAL: 16:22 mins.
GW EXHIBITION FINAL 2 from Jon Saward on Vimeo.
I am very happy with the narrative flow of the piece and feel it makes sense. Dropping the second manifesto piece that was in earlier versions does streamline the piece and still fulfil my original intentions. In terms of the arguments on Global Warming they are all still there but counterbalanced by lots of drama, conflict and attachment to the characters and narrative.
In terms of style I feel that the collection of pieces of video do all have their own look and feel and are believable. This was important as I want them to look like random pieces of "found" content from different media platforms and not all created by one person. I think I have managed to achieve this.
One area for concern is the length which at 16:22 oversteps my aim of keeping it under 15 minutes. The length is an issue but I racked my brains and there was not really anything I could leave out. All of the video pieces work as a suite of elements and build to create a whole narrative as I intended. leaving out some of the elements would either disrupt the narrative flow or leave out key facts on global warming. Communicating both of these was of paramount importance to me
A second area for concern is the exhibition of the piece to an audience. Ideally I want the audience to consume the piece in the order I intended and as laid out on the film reel as this will aid their understanding. I feel that is does still work even if not watched from the start but obviously not as well. My hope is that they will be engaged with the narrative, puzzle and drama of the piece and watch a full cycle even if they come in half way through. As humans do not like a puzzle unanswered and I feel this will make them watch the video piece in its entirety at whatever point they enter it to get the full story.
A third area for concern is that the video will not be watched fully or simply by-passed. My hope is that the intrigue and some of the more catchy aspects will get their attention as well as the narrative and wanting to follow the enigmatic story of Ben EWright. . The raised voices in the doco, the use of music in the manifestos and the punchiness of the TV News piece all do this in my opinion. It helps that I am the only sound piece in the gallery space that I am exhibiting in.
THE ARTEFACTS AND EPHEMERA EXHIBITION
These are all now in place in the glass topped display table which although large is a great way to exhibit them all. I wanted them to be displayed as in a museum or gallery as I saw from visiting the Tates Soul of a Nation: Art In the age of Black Power exhibition. I also wanted some distance between the audience and the artefacts so they could not be too closely inspected for potential flaws and the glass also helped remove the audience a little from them. Th case also gave the objects value and kudos through this organised and polished display they looked valuable. and rare. I wanted them all in one display case to link them all together as they work as a collection adding to, complementing the video and the story and adding hard physical evidence that the story is real. I got a few of my peers to look at the pieces and all of them (including a graphic designer) were impressed with the authentic design and ageing of the pieces.
The pieces included in the display are.
- 4 photos: Ben in his graduation photo with friends, Ben in protest march press still, personal snap of Ben and placard and Ben and 5 friends out on the town.
- Newspaper front page of Bens disappearance.
- 35mm motion film canister of Cambridge 1968 with Ben on it.
- MI5 letter revealing Joe was under surveillance.
- A4 poster for Global Warmning society launch at cambridge Uni.
- A5 Flyer/handbill for early Global Warmning meeting in Cambridge.
- Global Warmning badge.
- A3 poster for a big Global Warmning protest in London.
- A2 Daily Mirror newspaper A frame advert.
The rest of the objects I inserted randomly but after having looked at some research so one piece did not get all of the attention I made sure that I had equal spacing around the objects. One that I did make sure was pretty close to the front was the MI5 letter as this needed to be read to get the full impact of it. I did consider having cards explaining what all of the artefacts were but felt they were pretty self explanatory and less detail about them would make audience actually look more at them. Finally I created two cards saying who had "loaned" the photos and artefacts. This served two purposes firstly adding to the authenticity and secondly as a to credit Simon and Tim who helped me create the artefacts and photos respectively.
THE TWO ELEMENTS WORKING TOGETHER
Getting the audience interested and engaged is the main issue. I do not want them to simply wander past but want to immerse them in the fictional world I have created. By the use of music and sound in my piece I feel it will to draw them, especially as it is only a small show and in the room I am in no-one else is using sound.
Whilst I feel the length of the video may be an issue at 16 minutes I have sat through much longer John Akomfrah's Unfinished Conversation piece I saw at the Tate was 45 minutes and this had a narrative thread. Also if you want to take it to the extremes Douglas Gordon's 24 hour Psycho was just that as Christian Marclay's The Clock. To aid the viewing I did provide chairs for 3 people and the chairs also allow a rest from the exhibition and may attract people that way.
The positioning of the projection and the artefacts display case works really well as they complement each other. they also allow for both to be seen together when entering the exhibition space and look like they belong together. they also allow both to be seen at once. In a second screen way of life often two tasks are done at once and the geography of the installation allows the artefacts and the videos to be looked at almost simultaneously.
The piece does play out by hopefully getting an audiences attention by first bemusing them as to what the pace of the rest package. I feel the fact that there are two elements also works in its favour there are also the artefacts to look at whilst you cab still listen to the video playing. The links between the two are also of interest with artefacts creeping up within the films thus cross referencing each other.
EVALUATING THE PIECE AS A WHOLE AGAINST OBJECTIVES
One of the key issues is that the piece will not work as intended for many of the audience. In order for the full immersion to work they cannot know of the pieces intentions or any of the actors playing the roles or the illusion of the piece is shattered. So this will exclude a few of the audience but hopefully there will still be a pleasure in seeing how the piece was executed as a whole.
It would have been good to have been able to test the piece in its entirety in front of an audience but time and resources would not allow this. So what follows are my own personal thoughts as to how well I achieved my aims and objectives.
Educate and inform on the key facts and issues of global warmning. Create discussion on the issue.
In terms of the complete installation achieving my objectives I feel that it does inform and educate the public. There is not as much global warming evidence, data, statistics and information as I would have liked but this would have been to the detriment of the drama. By keeping it down to the key facts it makes the piece more engaging to the audience. Even though the piece is a fake narrative the facts are not and I hope that the piece creates discussion after they have left it. The piece is meant to provoke, question, inform educate and entertain and hopefully stays with an audience in terms of bizarreness, narrative or the issue. All of these hopefully make people remember it and the knock on of this is that they will be talking about it and therefore the global warming issue.
Entertain by creating an engaging narrative to immerse hook audience into the piece and as a bi-product the issue.
I feel the piece is entertaining. This is helped by the variety of video and the ephemera in the installation. I think there is some fun through the music in the manifestos and real drama and conflict in the documentary interview piece. there is conflict, there are engaging characters, puzzles, enigmas and a narrative thread as the glue holding it all together.
Puzzle audience leaving a collection of clues to se if they can unpick the reality of the piece.
There are clues as to the fake nature if the piece. Aside from knowing the talent the piece is interlaced with tells as to the fake nature if you look close enough to help you unravel that the piece and world is a pure construct. The use of the names of illusionists and hoaxers as surnames throughout, the uncanny valley photographs. Even the shots of me unshaven and shaven in the doco interview if you look closely. Lastly the use of the Cottingley fairies image in the doco shoot.
Question the notion of what installations are and can be by combining video found footage and found objects.
I have not been to lots of video installations but from the limited experience I have I have not seem much of this combination of video projection footage and physical objects and fake ones at that. I have seen lots of installations but I think my combination and the two working in tandem is certainly unusual. The context of the piece in a gallery does raise lots of questions about what installations are and can be. This is two-fold firstly if you do not get the fact that the installation is all fake it makes you question the idea of objet trouvé "found" art in installations and is it OK to show objects and call it art even if they are collected be they physical or audio visual. Secondly if you realise that the objects are all fake it opens up lots of debate surrounding culture jamming, documentary in galleries, truth and fiction and ideololgy.
Challenge issues of representation in documentary and creating an ecstatic truth where the facts are real but the characters and narrative are a faction.
I think I have certainly achieved this if the audience managed to unpick the fake nature of the work they cannot fail but to notice that it is representation. Ben is a composite of all of the global warming academic, political, sociological and humanist research and reading I did. He is me as I am the filter or conduit and he is projecting my ideology on the topic as I see it. So it is my ecstatic truth. The fiction is not real but grounded in reality but the facts, figures arguments and statistics are real so the arguments are real and justified. I do feel ethically that I have provided the right facts but do feel and issue may be if the audience feel it is a fake and construct that this may make them feel that these arguments are too.
Question the notion of fake news that is ever present in todays media.
The aim was for the piece to feel 99% right and to try and engage the audience as to why it does not feel quite right but overwhelmingly the evidence provided in the installation supports the fact that is is real. If you can unpick this it shows how fake news can work, by shouting longest and hardest the "cultivation theory" happens to audiences and they believe the messages being communicated. If they do not spot it is a fake then fake news works, if they do spot it they can see how it works. I feel the piece works both ways. It does make you question the messages the media is communicating to us.