GW: GLOBAL WARMNING TEST VERSION 1

This first version of Global Warmning is really just an experimental sketch and outline of the finished piece in terms of possible content and testing of the ideology and message I want to communicate. Style was not a huge consideration and I will be developing methods to evolve the aesthetic but the hierarchy and use of multiple elements creating a collision of images and ideas and use of appropriation were an approximation of my intentions. The aesthetics will be evolved over time but I wanted to see if the content was working and creating the narrative, themes and ideology I was aiming for.







GLOBAL WARMNING 01 from Jon Saward on Vimeo.




Below are the main issues I see from the piece moving forward that need to be addressed

• Collecting all of the "appropriated footage is very time consuming, many, many hours research and watching to find the clips, sound-bites and archive materials.
• Aesthetically it needs work and presently is a collection of appropriated footage.
• Construction wise it is heading in the right direction in terms of creating a message from the materials but the message is a little clouded.
• There seems to be a lot going on and it will be interesting to see what an audience feels. Pacing will be key and guiding the audience through the piece.
• Lots of focus and attention gets drawn to the talking heads to the detriment of some of the other images. need to continue to develop the hierarchy of the elements.
• More construction of message and content. possibly kinetic typography, animations created by me to focus the message.
• Must consider the purpose of the piece more and focus as there is not currently enough clarity. Is it an overall comment on global warming, call to arms, satire, exploration of "politics" and "spin"?
• The initial appropriated materials used in the piece all a little obvious and stuff that has been used many times before. they serve the purpose but are a little unoriginal. perhaps the originality could come through style or aesthetical way they are used?
• The dissemination of the piece and exhibition etc to an audience is still unclear. It currently feels like an online viral, meets doco, meets installation and more consideration to end aims and the "event" of the piece and its consumption

As part of the crit I had to come up with three questions that I wanted my peers to discuss about the piece. In order to help gain more understanding of it and some of the issues I have just discussed I propose to go with these...

1: Is there a hierarchy of elements that allows you to follow the piece?

2: Does it matter that all of the content is "appropriated"?

3: How important are the aesthetics of the piece?